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Privacy and street level imagery

  • What about street level imagery and privacy at HERE?

    We have a great respect for privacy and have built extensive features into our street level imagery technology to protect your privacy, in addition to giving careful consideration to the scope of our data collection.
    * Our technology includes industry-leading automated software and advanced algorithms used to detect and blur faces and license plates to protect individual privacy. Images are published only after this procedure.
    * Our focus is on key commercial areas, public roads and areas with high search or point-of-interest (POI) concentration.
    * The images captured are the same types that tourists or city residents would take while exploring by bus, by car or on foot.
    * We operate in accordance with each country's requirements and with the appropriate government officials and non-government privacy advocates to safeguard the privacy of citizens.
    * Nokia Corporation is responsible for the use of personal data. For more information about our privacy policy and how we collect and use personal data please visit

  • How can I identify a vehicle and find more information?

    The vehicles will be clearly marked with our company name or logo. Drivers have brochures that provide details as to why we are collecting images and where questions and concerns can be addressed.

  • How and when will street level images be created?

    The primary focus will be on public roads of commercial interest and areas with high concentration of points of interest (POIs). Street level images will be created using cameras mounted on clearly marked cars that will travel through selected areas. These images are recorded in the vehicles and are later transferred to a secure facility for image and privacy processing. Filming and location dates can be found

  • How does street-level imagery affect privacy?

    As the cars travel through public roads they collect street-level imagery of its surroundings. That imagery inevitably includes not only the roads themselves, road signs, landmarks and the like but also persons and license plates of cars which we blur before publication. We operate our street-level imagery activities so that we comply with applicable laws governing the acquisition and publishing of imagery and in accordance with our privacy policy.

  • What measures do you take to ensure that street level pictures don't violate the privacy of individuals?

    We use industry-leading, automated software and advanced algorithms to detect and blur portions of images that may raise privacy concerns, including faces and license plates. The automated software and advanced algorithms are based on years of research investments.

  • How accurate is the blurring and how can I ask for blurring or removal of images?

    Our internal testing has shown that the privacy algorithms and detection rates are among the best available in the industry. As with all automated approaches, there is a chance that some images may come through that should have been blurred. For those instances, we provide internet-based services for individuals to identify and report concerns of any published images directly to us. Look for the reporting link where you saw the image.

  • What happens if someone requests an image be removed?

    Each removal request is individually handled and promptly reviewed by a team of experts to ensure the appropriate response.

  • Are you collecting Wi-Fi data?

    No, we are not.

  • Why does HERE want to know my location when I’m using

    With your permission, HERE will try to find your location to show you info that’s more meaningful to you.

    A green dot on the map shows your location.

    You can also Explore near your location to see nearby places on the map.

    HERE doesn’t store, save, send or process your location info in any other way. To learn more, check out our Privacy Policy.

  • Someone has added my private info to the map. What can I do to remove it?

    If your private info appears on a place on HERE, you can report it to have it removed.

    Search for the place and click on the name to see the place page. You can then click Report this place.

    We'll investigate and remove the place from the map if necessary. It could take up to 2 weeks to do this, so please be patient.

  • What is the "Verein Selbstregulierung Informationswirtschaft (SRIW)" (Association Self-Regulation Information Economy) and the data protection codex for geographical data services, and how is HERE involved?

    This article is relevant for residents of Germany only:
    Zur Wahrnehmung ihrer gesellschaftlichen Verantwortung hat die HERE Deutschland GmbH gemeinsam mit anderen Unternehmen der IKT-Branche den Datenschutz-Kodex für Geodatendienste mit erarbeitet und unterzeichnet.
    Durch den Kodex wird eine zentrale Anlaufstelle für Nutzer von Geodatendiensten geschaffen. Auf der Website können Sie erfahren, wie die Dienste funktionieren, ob Ihre Stadt erfasst ist, ob neue Aufnahmefahrten geplant sind und welche Rechte Sie haben. Über eine Suchfunktion können Sie feststellen, ob Bilder ihres Hauses oder ihrer Wohnung von einem oder mehreren Diensten der Unterzeichner genutzt werden. Per Link gelangen Sie direkt zur Widerspruchsmöglichkeit der Anbieter, wo Sie bei Bedarf ein bestimmtes Haus, ein Gesicht oder ein KFZ-Kennzeichen unkenntlich machen können. Bürger, die über keinen Internetanschluss verfügen, können sich alternativ auch über eine kostenlose Telefonberatung informieren und sich zum Beispiel ein schriftliches Widerspruchsformular zuschicken lassen.
    Das Widerspruchsformular in Papierform können Sie sich auch hier herunterladen:
    Über mögliche Verstöße gegen den Kodex können Sie sich beim Verein Selbstregulierung Informationswirtschaft e.V. (SRIW) beschweren:
    Als unabhängige Einrichtung der freiwilligen Selbstkontrolle überwacht der Verein die Einhaltung des Kodex und unterhält einen mit unabhängigen Experten besetzten Beschwerdeausschuss. Der Beschwerdeausschuss entscheidet über Verstöße und kann Sanktionen verhängen.
    Persönliche Daten, die ihm Rahmen eines Widerspruchs- oder Beschwerdeverfahrens erfasst werden, werden ausschließlich zur Bearbeitung des Widerspruchs /der Beschwerde gespeichert. Nach Abschluss des Widerspruchs- bzw. Beschwerdeverfahrens werden die Daten nur noch zum Zwecke der Dokumentation einer ordnungsgemäßen Bearbeitung und zur eventuellen Lösung von Konflikten mit Interessen Dritter aufbewahrt. Eine Löschung der Daten erfolgt im Rahmen der gesetzlichen Verjährung etwaiger Ansprüche.

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