Everything announced by HERE at CES 2025

At CES 2025, the race to define the future of mobility is on—and HERE Technologies is leading the charge. 

Amid the buzz of innovation, our booth #3500 in the West Hall stands out as a must-see destination, offering a glimpse into how the convergence of artificial intelligence, cloud infrastructure and high-precision mapping is transforming the very way we move. 

With the era of software-defined vehicles (SDVs) rapidly unfolding, HERE's latest announcements promise to reshape everything from how we drive to how goods and people travel. 

Let's explore the game-changing technologies that are setting the stage for tomorrow's connected world.

Driving into the cloud

HERE has teamed up with Amazon Web Services (AWS) in a decade-long partnership to fuel the next generation of mapping and location services. Together, the two tech giants are using artificial intelligence (AI) and live-streaming maps to support the rapid development of connected, automated and electric vehicles. 

For automakers, this means faster innovation and the tools to create smarter, scalable vehicle systems that meet the demands of tomorrow’s mobility.

Simulating the streets

Training automated driving systems has never been easier thanks to HERE SceneXtract. This powerful simulation tool, built on AWS, combines AI models, natural language processing, and high-definition 3D maps to replicate real-world driving environments. 

From bustling city streets to rural highways, automakers can use these scenarios to refine their advanced driving technologies and bring safer, smarter systems to market.

Your new co-pilot

Imagine having a co-pilot that truly understands you. That’s the promise of the HERE AI Assistant, a groundbreaking tool designed to answer location-specific questions and optimize travel planning in real-time. 

Using generative AI, the assistant interprets natural language prompts to provide instant, tailored results, creating a driving experience that’s both safer and more intuitive. It’s a glimpse into how personalization is transforming the future of connected vehicles.

Taking precision mapping to the next level

Precision is everything regarding automated driving, and HERE is delivering with its collaboration with BMW. By incorporating HERE’s lane-level map data, BMW’s advanced driver assistance systems offer enhanced safety and reliability on the road. 

This partnership underscores high-quality maps' critical role in building trust in automated driving technologies.

AFEELA and the EV: spelling out the future of mobility

Sony Honda Mobility’s highly anticipated AFEELA electric vehicle is setting new standards in the SDV market, thanks in part to HERE’s location-based technologies. 

From intuitive in-car systems to next-level infotainment, HERE is enabling AFEELA to deliver a seamless and innovative driving experience that feels uniquely connected.

In the fast lane

Customization is key in the age of SDVs—and HERE’s Navigation SDK is empowering automakers to design navigation systems that align perfectly with their brand identities. Sony Honda Mobility is leading the way, using this technology to create a standout experience for its vehicles. 

HERE is also partnering with TOGG, an electric vehicle manufacturer, to integrate personalized navigation features that cater to individual driver preferences, taking comfort and efficiency to new heights.

Maps that keep us moving

What’s next for location technology? At CES 2025, HERE is offering a sneak peek at its AI-powered “live” maps. These dynamic maps are designed to evolve in real-time, providing unprecedented accuracy and adaptability for industries ranging from autonomous vehicles to logistics. It’s a bold vision for how mapping technology can unlock new possibilities in mobility and beyond.

With these groundbreaking announcements, HERE is proving it’s not just keeping up with the SDV revolution—it’s leading it. From partnerships to personalized solutions, HERE is driving the changes that will define the future of transportation. 

Don't miss out on the opportunity to see these cutting-edge technologies in action—visit the HERE booth #3500 in the West Hall at CES 2025.