CES 2025: the year of AI and the software-defined vehicle

The Consumer Electronics Show (CES) is set to return to Las Vegas from January 7th–10th, 2025—and HERE is getting ready to reveal a few surprises.

As one of the world’s premier events bringing together industry leaders, innovators and curious minds to explore the latest breakthroughs, CES is the place to see how technology is helping to shape our rapidly shifting future.

Navigating the colossal convention can feel like trying to explore an entire city in a weekend—it’s massive, it’s packed, and there’s no way to see it all. But that’s the fun of it. And in a year that’s seen huge leaps in generative artificial intelligence (AI) and self-driving tech, expect to hear plenty about what’s next for how we move, work and live.

This year’s buzzwords? Artificial intelligence and the software-defined vehicle (SDV).

Whether you’re one of the 130,000 expected attendees roaming from the West Hall to Tech East and Tech South, or planning to follow the excitement from afar, we’ve put together the helpful round-up of highlights below to help you uncover the must-see sessions.

AI aboard

Imagine owning a car that feels like your personal assistant. From instant answers about maintenance schedules to remembering your preferences, AI-powered capabilities bring intelligence—and a touch of personality—straight to your vehicle. But the innovation doesn’t stop there. Natural language voice assistants are transforming how we interact with cars. A simple voice command can adjust your seat, find the fastest route, or cue the perfect playlist—all while keeping your hands on the wheel.

At CES 2025, you’ll discover how this tech is not just convenient—it’s making driving safer, smarter, and more connected than ever before.

Three must-see sessions explore this frontier. On January 7th, “Creating the Ultimate Vehicle Experience” dives into how AI-driven features and smarter interfaces are reimagining our relationship with cars. Later that day, “Driving into the Future: The Impact of Connected Cars” examines the next generation of mobility and how these cars shape how we interact with the world. If you're looking for a glimpse of what tomorrow’s vehicles will offer, these sessions should top your agenda.

Next, on January 9th, at “What’s Next in Vehicle Tech” you will hear from auto leaders on how the use of AI, AR and beyond is pushing forward innovation in car manufacturing, capabilities, and consumer experiences.

An OS on wheels

The software-defined vehicle is a game-changer. Think of it as an operating system (OS) on wheels—constantly updating over the air, learning and becoming smarter. This adaptability isn’t just about convenience; it's pushing the boundaries of car safety and innovation through highly integrated vehicle systems. SDVs are paving the way for vehicles that can react in real-time and personalize every interaction.

Here’s what you can’t miss at CES when it comes to SDVs.

On January 7th, “Connected Vehicle Safety: Reducing Roadway Risk & Saving Lives” highlights tech that could drastically reduce accidents. By harnessing vehicle data and real-time updates, cars are evolving into tools for safer roads.

Then, on January 9th, “The Road Ahead: Software-Defined Vehicles” takes a deep dive into how these intelligent vehicles are creating seamless connections between drivers, cars, and the world outside. From remote services to advanced navigation and in-car hotspots, SDVs are rewriting the driving experience.

HERE at CES

The future of mobility is here—and we’re at the forefront of it all. When you visit HERE at booth #3500 in the West Hall, you’ll see firsthand how our cutting-edge location technology is transforming the way businesses move people and goods.

Whether you’re working in automotive, transportation or logistics, prepare to be inspired by the possibilities our innovations unlock.

Here’s what to expect when you stop by:

Multi-LLM, Gen AI Guidance Solution: HERE is announcing a proprietary, generative artificial intelligence (AI) vehicle guidance assistant. This cutting-edge solution leverages multiple Generative AI Large Language Models (LLMs) to deliver natural language-powered, location-aware guidance. The AI-powered capabilities are tailored for the automotive industry’s building of software-defined, connected, electric and automated vehicle systems. HERE AI Assistant will also be available for logistics and fleet managers to enhance driver safety, route optimization and improved estimated time of arrival (ETA) calculations.

Real-World, Automated Driving Simulation: HERE is showcasing, alongside a major cloud provider, an advanced driving assistance/automated driving simulation tool that combines AI models, natural language processing, and high-definition, 3D map data to create real-world driving scenarios. This is critical training data for OEMs to bring automated driving systems to market.

Unified Mapping Architecture for the SDV era: HERE is demonstrating how it delivers automakers with a unified mapping architecture for the era of software defined vehicles (SDV). Rich in detail, and semantically aligned, the HERE integrated mapping platform efficiently powers the increasing number of vehicle functions that depend on high-quality location data.

High-Precision Road Models for Advanced Driving: HERE is announcing in partnership with a prominent automaker the use of HERE’s high-precision, lane-level map data to power advanced driver assistance and automated driving functions. More than 53 million vehicles from multiple automakers sold across Europe and North America utilize HERE maps for advanced driver assistance and automated driving use cases.

Supporting State-of-the-Art EV Concept Vehicle: HERE is powering multiple in-car systems and location-based applications in a buzzworthy EV concept vehicle that is set for commercialization. The software-defined vehicle uses HERE unified mapping architecture for state-of-the-art visualization, EV range management and an augmented reality feature.

Secure your spot now

CES is your chance to connect with the future. Book a meeting with us today and ensure you’re front and center for the ideas and innovations redefining the industry. Slots are filling fast—reserve your time now and be part of the movement transforming mobility and transportation and logistics.

We can’t wait to see you in Las Vegas. Mark your calendars, prepare your questions and get ready to experience the future—with HERE.