HERE powers hands-free driving for BMW

• BMW launches new head unit for SAE Level 2 automation with HERE HD Live Map.
• BMW 7 Series is their first vehicle to roll out SAE Level 2+ at a speed of 130 km/h in the United States and Canada. Functionality will be extended to further models based on same technical platform.  
• HERE provides the BMW 7 Series with Predictive Routing and Real-Time Traffic information.

HERE Technologies, the leading location data and technology platform, today announced the BMW Group is utilizing the HERE HD Live Map, HERE’s high-definition map, to enable hands-free driving in the United States and Canada. HERE is one of the world’s first companies to provide high-definition maps for Level 2+ automated driving capabilities in series production vehicles. This is the result of a long-standing collaboration between BMW and HERE on next-generation mapping capabilities.

7 Series is the first BMW series production vehicle to use HERE HD Live Map for hands-free driving

The BMW 7 Series is the premium automaker’s first production vehicle to launch with SAE Level 2+ automated functionalities at a maximum speed of 80 mph / 130 km/h. This function enables hands-free driving on interstates and highways, provided drivers remain focused and ready to take control. The HERE HD Live Map will be integrated into additional BMW models as automated driving capabilities increase across vehicles, roadways and regions.

HERE HD Live Map a key component to automated driving safety and user comfort

The HERE HD Live Map consists of rich, highly accurate and fresh layers of data to support the vehicle in knowing exactly where it is on the road, and what road features lie ahead. The lane-level data serves as a redundant source of information to the onboard sensors, providing additional safety assurances for the system. HERE HD Live Map helps a vehicle to proactively adjust its behavior to upcoming road characteristics.  

“A digital HD map is essential for highly automated driving. HERE HD Live Map is rich and reliable: it provides road geometry, route profile and traffic signs – all on a global scale,” said Dr. Nicolai Martin, Senior Vice President of Development Automated Driving at BMW Group. “We have been working with HERE for many years to bring highly automated driving to market, and we are now thrilled to see the result of our collaboration finally come to life. Together, we are going one step further in delivering on our promise to provide a superior driving experience.”

“We’re delighted to see our HERE HD Live Map enable automated driving at Level 2+ for BMW series production vehicles. This collaboration demonstrates the value of maps for highly automated driving. We look forward to supporting the expansion of Level 2+ to all types of roads, everywhere in the world,” said Fred Hessabi, Executive Vice President and Chief Customer Officer at HERE Technologies.

BMW 7 Series utilizes Predictive Routing and HERE Real-Time Traffic

The BMW 7 Series is also the first vehicle to deploy HERE Predictive Routing, a cloud-based routing functionality that learns individual driving patterns to propose more personalized journeys. In addition, the BMW 7 Series uses HERE Real-Time Traffic across 70 countries. The service delivers drivers detailed information on traffic congestion with lane-level precision and potential road hazards ahead, with auto re-routing capabilities, helping drivers stay safe and save time.

Media Contacts
Dr. Sebastian Kurme 

+49 173 515 354 9 

sebastian.kurme@here.com 

Jordan Stark

+1 312 316 4537

Jordan.stark@here.com

Christophe Koenig, Head of Digital Innovations Communications

BMW Group Innovation, Design and Motorsport Communications

Tel.: +49-89-382-56097, e-mail: christophe.koenig@bmw.de

Internet: www.press.bmwgroup.com

E-mail: presse@bmw.de

About HERE Technologies
HERE, the leading location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, please visit www.here.com and https://360.here.com.

About the BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was €5.222 billion on revenues amounting to €98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.