Kawasaki Motors boosts rider experience with HERE Technologies in mobile app upgrade

• The HERE SDK Navigate Edition is integrated into the Kawasaki-original smartphone mobile application, “RIDEOLOGY THE APP MOTORCYCLE”.
• Riders of Kawasaki Motors get specific turn-by-turn directions designed for two-wheelers and voice-guided instructions for enhanced rider experience.

HERE Technologies, the leading location data and technology platform, today announced its selection by Kawasaki Motors, a global pioneer in motorcycle manufacturing, as the navigation solution provider for its smartphone mobile application, “RIDEOLOGY THE APP MOTORCYCLE”.

“RIDEOLOGY THE APP MOTORCYCLE” is a Kawasaki-original app that connects motorcycles to riders' smartphones via Bluetooth®, providing access to various vehicle functions and contributing to a personalized and enhanced riding experience. Since its initial launch with select 2019 models, the app has evolved to meet the demands of a global user base, necessitating robust navigation features.

Recognizing the need for a comprehensive navigation solution, Kawasaki Motors has integrated the HERE SDK (Navigate Edition) into “RIDEOLOGY THE APP MOTORCYCLE”. Riders[1] can enjoy clear and precise turn-by-turn navigation – designed for two-wheelers – displayed directly on their motorcycle’s meter cluster. Additionally, voice-guided instructions via a connected headset provide hands-free convenience, further contributing to more efficient riding journey.

Takashi Nakamura, Connected Promotion Department Senior Manager at Kawasaki Motors, Ltd. said, “As the global two-wheeler market evolves, our riders' expectations for convenience continue to rise. We chose HERE Technologies for their extensive global map coverage and efficient navigation capabilities, allowing us to deliver an intuitive and reliable navigation experience that enhances rider satisfaction.”

Deon Newman, Senior Vice President and General Manager for Asia-Pacific at HERE Technologies said, “We are excited to collaborate with Kawasaki Motors to enhance their riders’ experience with advanced navigation features. This collaboration reflects our ambition to make location intelligence an essential part of all types of moving vehicles, supporting smarter journeys everywhere. HERE is committed to redefining the future of maps and navigation for every type of journey, and we look forward to achieving this alongside Kawasaki Motors.”

Media contacts
HERE Technologies
Camy Cheng
+65 9088 4127
Camy.cheng@here.com

About HERE Technologies
HERE has been a pioneer in mapping and location technology for almost 40 years. Today, HERE’s location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at here.com.