HERE Technologies and Astara collaborate to streamline mobility operations and boost business efficiency
- HERE helps power Astara Connect with advanced location services, including route matching, reverse geocoding and speed limit insights.
- Astara Connect streamlines fleet management and mobility operations by integrating services, devices, and data into a single personalized interface.
- The partnership boosts efficiency, enhances road safety, and reduces environmental impact for businesses worldwide.
HERE Technologies, the leading location data and technology company, and Astara, a leading global mobility company that provides flexible, personal and sustainable transportation solutions, have teamed up to advance the future of connected mobility. The Astara Connect platform, a powerful tool for businesses of all sizes and public administrations to manage fleets, improve safety and reduce their environmental footprint, will utilize a suite of advanced location services from HERE.
Astara Connect is a data-driven, low-code platform designed for fleet managers of cars, two-wheelers and light trucks to consolidate their services, devices and data sources into one streamlined interface. The platform is built to drive operational efficiency, reduce data complexity and deliver actionable insights.
Enhancing Astara Connect with HERE data, services and technology
HERE Technologies plays a pivotal role in maximizing the functionality and data quality of Astara Connect through its suite of advanced location services. The supported use cases include:
- Route Matching and GPS Data Accuracy: With HERE’s sophisticated route-matching technology, GPS data points from vehicles using Astara Connect are aligned with the most likely driven route, even in challenging environments such as tunnels, under heavy vegetation or in poor weather conditions. This enables high-quality, reliable trip trajectories, providing businesses with more accurate data for planning and reporting.
- Reverse Geocoding for Precision Trip Records: HERE’s reverse geocoding service further enhances the accuracy of trip records within Astara Connect. By converting raw geo-coordinates into specific addresses or nearby points of interest, Astara Connect is able to precisely determine the start and end points of trips. This improves reporting capabilities, giving businesses access to more detailed insights into their fleet or mobility operations.
- Road Type Classification: With HERE’s road type classification, Astara Connect can distinguish between urban and interurban roads, allowing for context-sensitive driving condition assessments. This classification enables Astara Connect to adjust its scoring systems, which evaluate driver performance by collecting and analyzing driving data to improve road safety and efficiency, based on road types. This in turn provides more effective assessments of environmental impacts such as noise levels and emissions.
- Comprehensive Speed Limit Information: With HERE’s extensive database of roadway speed limit information, Astara Connect can identify instances of speeding to help businesses incentivize safe driving habits, while reducing road risk and environmental impact.
Empowering businesses with sustainability and efficiency
Among the companies already using the HERE-powered Astara Connect platform is Mitsubishi Motors Chile. During a recent large sports event in the country, the car maker relied on the platform to optimize its fleet of passenger cars and the driving experience for its customers. María Jesús Ureta, Deputy Commercial Manager Mitsubishi Motors Chile, said: “For Mitsubishi Motors, using this tool was key to take driving to a higher level. We were able to offer more than just a ride, but an experience towards our customers where with Astara Connect's advanced technology, we were able to transform data into smart decisions.”
Jose Pacheco, Managing Director at Astara Connect and Chief Innovation Officer at
Astara said, “Our collaboration with HERE Technologies marks a significant step forward in
advancing people-centric, connected mobility. By integrating HERE's comprehensive location data services into Astara Connect, we are empowering businesses to manage their mobility operations with greater precision, safety, and sustainability. This partnership allows us to offer innovative solutions that drive efficiency while supporting a more sustainable and connected future in transportation.”
“This partnership with Astara is a testament to our commitment to powering the future of connected mobility,” said Gino Ferru, SVP and General Manager EMEA at HERE Technologies. “By leveraging our location services, Astara Connect becomes the ultimate platform for businesses seeking to optimize their mobility solutions with unparalleled precision, efficiency, and sustainability.”
Media Contacts
HERE Technologies
Dr. Sebastian Kurme
+49 173 515 3549
sebastian.kurme@here.com
Astara
Elena González Teijón
+34 648 916 878
Elena.gonzalez.t@astara.com
About HERE Technologies
HERE has been a pioneer in mapping and location technology for almost 40 years. Today, the HERE location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at here.com.
About Astara: The Open Mobility Company
We are an open mobility company, with a human-to-human approach, committed to sustainability.
With a turnover of more than 5.2 billion euros in 2023, and a diverse team of 3,000 employees with nearly 50 nationalities across 19 countries and 3 continents (Europe, LATAM and Southeast Asia), Astara offers a complete mobility ecosystem including buying, subscription, carsharing and advisory options. All backed by data intelligence and supported by the Astara platform.
MOVE. IT’S YOUR RIGHT.
For more information about Astara, visit www.astara.com.
