Precise, relevant and contextual campaigns are key to success
In today’s advertising world, buyers need to maximize ad spend efficiency, while sellers need to prove campaign ROI.
These complex needs are answered through the processing and analyzing of mobile location data: it bridges the physical and digital worlds, enhancing advertising performance and creating valuable consumer experiences that drive business.
To help create more effective campaigns, HERE offers a deep and global location portfolio. Wherever your place in the ad ecosystem, our services support your specific needs – whether that’s gaining a better understanding of consumers, enhancing segmentation and targeting, or boosting campaign effectiveness to leverage the full value of your media investment and optimize ROI. HERE is one of the few neutral and trusted location data providers that does not sell or buy media.
- Improved algorithms processing
- Accurate audience segments
- Precise location targeting
- Advanced performance attribution
- More personalized advertising
- Optimized campaign performance
3 ways to advertise smarter
Optimize spend
Location context from HERE is the key to efficient, low-waste campaigns. Use geometry-based location data to enhance media buys and optimize spend. Deliver correct audiences and accurate location insights to buyers. Improve inventory and bid-stream with better insights.
Improve targeting
Better identify patterns and predict behavior with greater accuracy. Combine our precise location geometry data with your dynamic mobile user data to enable more targeted and relevant campaigns around real-world elements, such as points of interest (POI), retailers and landmarks.
Advance attribution
HERE takes attribution to the next level. Validate marketing efforts with more sophisticated calculation and tracking of campaign effectiveness. Leverage real-world places and building shapes to connect ad campaigns with user behavior and understand dwell time, foot traffic, store visits and purchases.
Location at the heart of the CTA
With HERE, you can now put a “route me there” button at the heart of your campaign creative. A weekend sale? Bring your geofenced target audience to it. Ready to pick up your recently purchased item from the store nearby? Directions are just a click away.
Greater positioning fix
Improve time to fix, reduce battery consumption, and extend location coverage from outdoors to indoors – even when network or WiFi coverage is lost. Enhance the precision of the mobile location signal from the start, both indoor and outdoor with HERE Positioning service and our suite of mobile SDKs.
